Brand Survey

This quick survey will help you get a gauge on how clear your brand’s message is.

 

Does my company have a solid brand?  Yes No

Does it reflect who we are today?  Yes No

Does it represent our intended future direction?  Yes No

Does our brand translate to our website?  Yes No

Do our customers know what we do from our brand, logo, signage, brochures, website and collateral materials?  Yes No

Do we have a tagline; do we need one; and if so, does it reflect our services?  Yes No

Does our website effectively relay who we are and does it inspire a visitor to call us?  Yes No

For more on an effective website, visit our Website Survey.

Is all of our contact information up to date and correct?  Yes No

Do each of our marketing materials present a consistent visual image (e.g., everyone's business cards, company letterhead, your web site and your signage are the same?)  Yes No

If a customer visited your store or office today would they be greeted with the image you would like them to have? (Consider your signage, office/store cleanliness, the employees, etc.)  Yes No

Does your brand position your company for success?  Yes No

If you answered “Yes” to all of these questions, you are doing a great job of branding your business and have the tools in place for great success.

If you answered “No” to a single question, we suggest address it immediately as any item not answered yes can undermine your success. To find out the best ways to solve these issues, feel free to contact us.

If you answered “No” to more than two question, you have been fighting an uphill battle. Customers are more sophisticated than ever. Research shows that around 70% of customers (depending on your market) research a company’s website before ever contacting or visiting a physical location. Get the pieces in place so customers know you and your products and services before they see you. Your success depends on it!