When designing a website, the look is only a small part of the whole picture. An effective website must not be just pleasing to the eye but equally important is the architecture of the site. Good planning before the site is begun ensures the site will be easy to use and navigate.
- The site is coded to maximize search engine searches such as Google
- It is designed to be user friendly
- It must be easy to update. Updating is essential to keeping it relevant.
- Set up for ease of information gathering
- Customers read in an F pattern so we design around this to get maximum benefit
We always bring all of the information into your site, never putting links that send a customer elsewhere—they might not come back. We work to get them to your site and a well designed and populated site should keep them there.
There will never be a flash introduction on a Windsor+Cain-designed site; though it might seem fun the first time, it severely limits return traffic. We have learned over the years a simple tenet: if you have any flash you probably have too much!
WindsorCain believes that your site should have a call to action. We will help you develop that call
Every page must have not only compelling information but be presented in a clean, easy-to-read format supported with both images and graphics. That said, Windsor+Cain believes white space is just as important an element of the design as graphics. A well-designed site is crafted with every page in mind, not just a great homepage or landing page.
The copy (words) is as important as any other aspect. It is essential that it compelling as well. We will help develop copy that is clear and to the point. The copy, as well as the website, is developed to bring them to you and share your message, not to tell them everything you know about the subject. We help spark their interest to lead them to you for the expertise.
The most overlooked aspect of a website is relevance. Many people develop a website that is beautiful but quickly becomes dated and irrelevant.
The way you keep a site relevant is by updating it and keeping it current. Your business, your market and your customers are changing. This is the most dynamic society the world has ever known! Sites need to have ever-growing content to meet the interests of its users. However, we know your time is valuable, and your site needs to be easy to update. WindsorCain utilizes state-of-the-art content management systems to give you control over your site.