Web Site Survey

When considering your current web site, here are the questions you should ask yourself.

Is your site effective and relevant?  Yes No

Does it reflect your current services?  Yes No

Do you have a website strategy?  Yes No

Is there any reason for a client to visit the site?  Yes No

Would you refer a prospect to your site?  Yes No

Has it kept up with your changing business and the competition?  Yes No

Has it been updated in the last three months?  Yes No

Is it using gimmicks in place of content?  Yes No

Do you think people get a true sense of your company after visiting your site?  Yes No

Do you have a clear call to action on the homepage?  Yes No

Can you easily update your site?  Yes No

Does your site help your business?  Yes No

Is the homepage’s focus clear and concise?  Yes No

Can someone easily find any content on your site within three clicks?  Yes No

Is your site design in line with the rest of your marketing materials?  Yes No

Is it easy for a potential or current customer to contact you?  Yes No

Most importantly, does a potential customer have a good “feel” for who you are and what makes your business unique?  Yes No

If you answered “Yes” to all of these questions, you have an effective web site and we commend you!

If you answered “No” to a single question, we suggest address it immediately as any item not answered yes can undermine your success. To find out the best ways to solve these issues, feel free to contact us.

If you answered “No” to more than two question, you have been fighting an uphill battle. Customers are more sophisticated than ever. Research shows that around 70% of customers (depending on your market) research a company’s website before ever contacting or visiting a physical location. Get the pieces in place so customers know you and your products and services before they see you. Your success depends on it!